18, Feb - 2019
Zalando buys a trade fair for fashion

Zalando buys a trade fair for fashion

Zalando takes over the bankrupt fashion trade fair Bread & Butter. The concrete plans are not yet known, but the fact is that the company is entering into the business offline marketing events towards brands. It also looks as if Bread & Butter will also focus on the consumer market from 2016 onwards

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Internet shopping: older as active as millennial

Internet shopping: older as active as millennial

Of tech savvy young people it is generally assumed that they have the largest share in Internet shopping. But Baby Boomers (1946-1965) seem to shop online just about as often. In addition, they give the most per order: $ 203. This is shown by research by KPMG among 18, 000 consumers in fifty countries

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