18, Feb - 2019
What can digital out of home mean for SOS Children's Villages?

What can digital out of home mean for SOS Children's Villages?

SOS Children's Villages campaigns in the month of December to recruit more donors. They do this not only on television this year but also for the first time using digital out of home. SOS Children's Villages is a charity that provides assistance to vulnerable children in 135 countries and territories

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The programmatic display landscape explained

The programmatic display landscape explained

In the past, the online display advertising market was simple and clear: if you wanted to show a banner on another website, you called the owner of that website, e-mailed some code back and forth and made price agreements. And voilà; the deal was done. But with the advent of technology, the display advertising landscape has become much more complex but fortunately also more interesting.

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