18, Feb - 2019
IAB wants to ban Flash next year

IAB wants to ban Flash next year

The American online advertising industry wants that from July 2017 only ads in HTML5 will be offered. This is evident from a recommendation called 'Transat- ing Video Ads from Flash to HTML5 / JS' from the IAB Technology Laboratory. The ILO admits that the transition is not that simple, but wants publishers and agencies to switch over the next six months to ban Flash video ads in particular

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Bulky money for bone-free web traffic

Bulky money for bone-free web traffic

Nearly 23 percent of worldwide web traffic comes from bad bots. A third also comes from good bots, such as search indexing. Only 41 percent can be attributed to human actions, a considerable decrease compared to 55 percent in 2013. This is shown by research by Distil Networks and IAB. Of the digital media vendors, no less than 48 percent say they have no clear idea of ​​the negative impact of bots on campaigns. Th

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