18, Feb - 2019
Mobile native ads are going to dominate social media

Mobile native ads are going to dominate social media

Google Ads is a good example of native advertising. Although they are made visible as advertisements, they fit very well with the function and form of the organic search results. Native social ads - ads that are integrated into the social stream - use social media as a carrier and are very effective because they generate huge numbers of clicks and shares

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"Native ads ignore regulations"

"Native ads ignore regulations"

Certainly a third of native advertisements do not appear to comply with federal legislation in the US. The reason is that because of the strict regulations, natives work less well. Polars State of Native Disclosure analyzed 137 native advertisements at 65 site owners. Slightly more than half used the term 'sponsored' and only 4

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