18, Feb - 2019
American regulator warns influencers

American regulator warns influencers

The American telecom and media supervisor FTC sent dozens of influencers a warning by letter. The many users of YouTube, Snapchat and Instagram are not clear enough about their collaboration with advertisers. Is a snap, a post on Instagram or a video on YouTube or not? That is not always clear to the viewers, followers and fans of the influencers

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How Kenya Tourism Board uses influencer marketing

How Kenya Tourism Board uses influencer marketing

Kenya's national traffic agency wanted more publicity for this destination in five important international markets. For this the campaign Can you Kenya? developed by Expedia Media Solutions. The collaboration started in August 2018. A content microsite was built for travelers from Australia, Canada, South Africa, the US and the United Kingdom

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