18, Feb - 2019
Yoni's advertising experiment: brand authenticity on the border of Facebook

Yoni's advertising experiment: brand authenticity on the border of Facebook

For an unconventional brand that wants to break taboos, it is sometimes difficult to advertise. Certainly on a platform like Facebook, the boundaries are unclear and often soon reached. Together with tampon company Yoni we started the experiment. What to do when the brand experience is restricted? How a strong and activist brand seeks out the boundaries and preserves its own authenticity

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3 Facebook Messenger strategies to get started right away

3 Facebook Messenger strategies to get started right away

One of the new marketing channels with a lot of potential for every Facebook or CRM marketer is Messenger. Why? In addition to the more than 2 billion users, there are use cases that have already clearly proven themselves in practice. Especially when you start improving customer experience this year, here are 3 Messenger marketing strategies to start with: Lead generation Content Distribution Activation of Potential Customers 1

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