18, Feb - 2019
Belgian less charmed by e-mail marketing

Belgian less charmed by e-mail marketing

E-mail marketing campaigns score better in the Netherlands than in Belgium. This appears from a comparative study by WYZ, a joint venture between Wijs and the Dutch marketing agency Yourzine. Campaigns from the telecom corner are opened 30 percent more often in the Netherlands. In the mailings of retailers, the gap is even 20 percent

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After responsive now 'kinetic' design for e-mail marketing

After responsive now 'kinetic' design for e-mail marketing

The more mature the e-mail marketing market becomes, the less daring to experiment, Chat White said recently. The author and researcher at Litmus remarks that there is a fear of making mistakes, of walking out of the troops or of not contributing directly to turnover with experiments. In his view, marketers must show a lot more courage

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