18, Feb - 2019
Neiman Marcus tests iBeacons

Neiman Marcus tests iBeacons

Neiman Marcus is the next fashion retailer who gets started with iBeacons. Provisional as a trial in three American stores. For the time being, the beacons only want to use to advertise events in the store, such as performances and presentations. Neiman Marcus does not use her own app, but uses Apple's Passbook

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Forrester: StrongView best e-mail marketing platform

Forrester: StrongView best e-mail marketing platform

Forrester Research has appointed American StrongView as the best email marketing platform in a report called The Forrester Wave. The market analyst looked at 89 providers and released 34 different criteria, such as their market strategy and customer satisfaction. Well-known names such as Epsilon, SalesForce Exact Target and Oracle Responsys ended up high in the rankings, but StrongView (formerly StrongMail) from Redwood City finished in first place

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