18, Feb - 2019
GfK: 'Loyalty is dead, convenience takes over'

GfK: 'Loyalty is dead, convenience takes over'

Hard historical figures show it: the time of the loyalty programs is over, as are people who emotionally bind brands and chains. Convenience, that's what it's about in the future. Markus Tushi from GfK explained the trend yesterday during eRetail Europe in Amsterdam. Since 1998, 22, 000 retail chains have disappeared in sixteen EU countries and thirteen thousand large webshops have joined

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Digital coupon is tweet

Digital coupon is tweet

Digital coupons still seem to be very effective as a customer binder and it is perhaps the secret weapon that every e-mail marketer should know. With the latest trend should be taken seriously: the coupon as tweet. Last year, 96 percent of consumers in a US survey conducted by Inmar used a coupon: digital or just as a stamp

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