18, Feb - 2019
'AI in CRM becomes a billions market'

'AI in CRM becomes a billions market'

Artificial intelligence is becoming increasingly important in customer relationship management (CRM). This is shown by research by IDC on behalf of Salesforce. AI in CRM is a market that will reach a size of $ 46.3 billion by 2021, compared with 7.9 billion last year. Salesforce expanded its relationship management services with artificial intelligence and predictive analytics last year

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User testing: how do you approach that professionally?

User testing: how do you approach that professionally?

User testing means not only putting the user behind a screen and looking at how he deals with your product. In the initial phase of User testing you can involve users in different ways. It is about getting an understanding of the people in your target group, so that you can understand this. By involving users early, you are more likely to be heading in a good direction than when you only follow your gut feeling

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