18, Feb - 2019
Vente Privée in mobile marketing technology

Vente Privée in mobile marketing technology

The online fashion store Vente Privée is investing 10 million euros in technology company Adotmob, specialized in mobile marketing. More specifically, this concerns mobile programmatic. Thanks to the investment, Vente Privée has its own data management platform (DMP). This can result in an enormous efficiency improvement in the marketing practice of an organization.

Read More
Amazon wants Souq.com from Dubai

Amazon wants Souq.com from Dubai

Amazon.com conducts exploratory talks to buy about $ 1 billion from Dubai's Souq.com department store. Any takeover would give Amazon a solid position in the Middle East, a region where the company does not yet have any activities under its own name. The owners of Souq.com, including Naspers, are looking for a party that wants to acquire a third of the shares

Read More