18, Feb - 2019
Advertising giant Omnicom performs poorly on the home market

Advertising giant Omnicom performs poorly on the home market

Advertising group Omnicom saw its turnover increase by 2.5 percent in the first quarter to 3.6 billion dollars. Net profit climbed to 241.8 million, 10.7 percent more than a year ago. The organic growth of the group, including DDB and BBDO Worldwide, averaged 4.4 percent, but that was not achieved in North America

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'Apple builds internal advertising force'

'Apple builds internal advertising force'

Apple would have ambitions to significantly expand its advertising division to at least a thousand advertising experts. That reports AdAge. The company would 'aggressively' remove talent from advertising agencies. Last year it was already known that Apple wanted to double its marketing department, from three hundred to a maximum of six hundred employees

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