18, Feb - 2019
Haren stores get 'whispering shop windows'

Haren stores get 'whispering shop windows'

VanHaren will be experimenting with sonar technology in its offices in Amsterdam and Breda. In addition, advertising messages can be displayed via shop windows or other surfaces. Retailnews reports that. To this end, vibration cubes are glued to the inside of the shop window. Depending on the dimensions of the display window, an output of 20 watts or 60 watts can be generated

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Digital influencing: why customers buy your product

Digital influencing: why customers buy your product

Economists have ever thought that consumers buy well-considered products: A good balance between price and quality. For decades, however, this image has been gnawed: the decisions of consumers are not rational. This explains the differences in conversion between the online and the offline store. Psychologists have been thinking for decades on the feet of rational economic man: the person who maximizes his usefulness over all possible choices

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