18, Feb - 2019
Website optimization: which adjustments yield the most return?

Website optimization: which adjustments yield the most return?

Imagine: You have already set up goals for your website and you identify where your website performs well, but also where it performs less. You also know why visitors drop out and you have translated bottlenecks into possible solutions. Then you often have a list of dozens of points for improvement, but how do you estimate which ones you should start with

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This way you target TV viewers in real time on their second screen

This way you target TV viewers in real time on their second screen

87 percent of people use a smartphone, tablet or desktop while watching TV. For TV advertisers, therefore, an ideal opportunity to target viewers in real time on their second screen. TV viewers can be recognized as soon as they arrive on a website through a (TV) script. At the same time, the TV script also generates a complementary effect between TV and social campaigns by real-time building of TV target groups for retargeting purposes

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