18, Feb - 2019
Adobe: higher advertising costs, lower returns

Adobe: higher advertising costs, lower returns

There is more competition online for the attention of the consumer. Marketers are faced with higher advertising costs and lower returns. That is the main conclusion from the Adobe Digital Insights report The State of Digital Advertising: Europe , which was presented yesterday at Adobe Summit EMEA 2017

Read More
Adobe launches virtual data expert

Adobe launches virtual data expert

Adobe today announced the Virtual Analyst in London, as the name suggests a virtual analyst who can analyze data fully automatically. The new product is based on Sensei AI, which was launched last autumn to analyze data from Adobe Creative and Marketing Cloud, the main cloud products of the American company

Read More