YouTubers and artists open AKO Presents ... Back 2 School #PARTYSTATION at Utrecht CS

Utrecht, 19 June 2017 - AKO announces today that they are kicking off the Back to School season with a new seasonal store in the station hall of Utrecht Central. After the successful Harry Potter Bookstore and the Pitstop Race Experience, it is now time for a new topical theme: Back 2 School. The Back 2 School Party Station is the hangout for three months where students can go for all their new school items

Utrecht, 19 June 2017 - AKO announces today that they are kicking off the Back to School season with a new seasonal store in the station hall of Utrecht Central. After the successful Harry Potter Bookstore and the Pitstop Race Experience, it is now time for a new topical theme: Back 2 School. The Back 2 School Party Station is the hangout for three months where students can go for all their new school items. The official opening of the store will take place on Wednesday 21 June at 14:00. Actor and DJ Ruud Feltkamp and YouTuber Tristan Albers will present for a meet & greet and Ruud will also showcase his DJ skills during the opening party.

A party every day
The students have worked hard on the final exams in recent weeks. The results have been announced last week and most students are now first relaxing before they want to think about the new school year. The Back 2 School store is responding to that.

"It must first be a party every day!" Says Sjaak Mark, General Director of AKO. "In the course of time, the activities and services in the store will be adapted to the mindset of the student. At the moment we focus mainly on relaxation, but by the beginning of the school year we will come with services to make it easier for the student. Think for example of a free bookkaftservice when you buy your school supplies here or at 'Selfie' workshops. There will also be a special Instagram account for students with all sorts of tips and tricks to optimally prepare for the new school year. "

Signing sessions & gold ticket
Tristan Albers, together with other well-known YouTubers, has launched the "Diary Agenda". This is full of photos of well-known YouTubers. The agenda is exclusively for sale at AKO. A golden ticket is hidden in one of the diaries. If you find the ticket, you win a personal photo shoot from Tristan. However, it does not stop there: during the entire term of the store, multiple meet & greets will be organized with YouTubers and celebrities.

YouTubers, artists & social media workshops
With this approach, AKO wants to focus entirely on the student of today. "You can not only go to the store to buy the latest school supplies, but you can also chill in the relax corner or just bump into your favorite YouTuber or artist. In addition, we organize several times a month activities aimed at today's student, "explains Sjaak Mark.

Lucky wheel
The Back 2 School #Partystation also uses gaming elements to get even more experience in the store for the student. By gaining different levels during purchases, the student saves extra discount. In addition, various new innovative products are for sale, such as a notebook that transfers your notes directly digitally. Visitors also have a chance to win nice prizes via the lucky wheel.