Bits of Freedom: holes in new EU privacy law

Interest group Bits of Freedom thinks the new privacy rules of Europe do not go far enough. In particular, the regulations on pseudonymous data are weak in their view. The use of pseudonyms, in which direct identifying data (such as personal names) are removed from a dataset, opens the door wide for tracking and profiling, according to Bits of Freedom

Interest group Bits of Freedom thinks the new privacy rules of Europe do not go far enough. In particular, the regulations on pseudonymous data are weak in their view.

The use of pseudonyms, in which direct identifying data (such as personal names) are removed from a dataset, opens the door wide for tracking and profiling, according to Bits of Freedom.

The European Commission has initially proposed to limit the profiling of citizens. The European Parliament then 'stripped it' skilfully through all kinds of exceptions. 'Companies may be able to map you later without your permission, as long as they use pseudonymous data for that. This means that it can be much easier for a bank like ING to analyze its customer database and profile customers on the basis of income and behavior. '

The European Council of Ministers will determine its position on this subject in June. According to Bits of Freedom, that gives a 'little bit of room for changes', but not very much. 'It is too early to speculate on details of that text, but it is unlikely that all of the above points will be resolved.'