Online sunglasses specialist Eye-wear.nl sold

Online sunglasses specialist Eye-wear.nl, now around seven years old, has been taken over for an unknown amount by a consortium consisting of Citylens, Crystal Beheer and Monobrands.nl. Eye-wear.nl was founded in 2006 by Bernd Damme and now claims market leadership in the Netherlands. The collection consists of more than 43 brands such as Ray-Ban, Gucci, Tom Ford and the Dutch Sinner

Online sunglasses specialist Eye-wear.nl, now around seven years old, has been taken over for an unknown amount by a consortium consisting of Citylens, Crystal Beheer and Monobrands.nl.

Eye-wear.nl was founded in 2006 by Bernd Damme and now claims market leadership in the Netherlands. The collection consists of more than 43 brands such as Ray-Ban, Gucci, Tom Ford and the Dutch Sinner. In addition to sunglasses, special products for, for example, winter sports are also offered.

There was a need for expansion, especially in the direction of optics stores and a stronger assortment with contact lenses and correction probes. In 2012, therefore, the right parties were sought. The acquirers each have their own expertise: e-commerce (Monobrands) and optics (Citylens). The last company has optical stores in Rotterdam and The Hague.

The market for (sun) glasses will grow strongly in the coming years, partly due to the aging population. There is still growth in fashion articles.

The acquisition has no consequences for the service to its customers. The purchase price will not be disclosed.