GfK and Trax form an alliance to provide retailers with insight into their physical store
Nuremberg, 27 November 2018 - GfK and Trax have joined forces. GfK, the world leader in market research for the technology and sustainable goods sector, and Trax, the market leader in computer-based information provision for retail, announce this today. Together they offer retailers unprecedented digital opportunities to improve their in-store performance
Nuremberg, 27 November 2018 - GfK and Trax have joined forces. GfK, the world leader in market research for the technology and sustainable goods sector, and Trax, the market leader in computer-based information provision for retail, announce this today. Together they offer retailers unprecedented digital opportunities to improve their in-store performance. In-store Intelligence from GfK and Trax This collaboration creates a new product from Trax and GfK, with the name In-store Intelligence . It fully meets the needs of marketing and sales managers and provides answers to important questions about the status and impact on the sale of in-store promotions or adjustments, the compliance with campaigns, the positioning and pricing of products and the planning of the marketing budgets. For the technology and sustainable goods sector this means for the first time that they have the ability to really understand the in-store situation. The solution resulting from the GfK-Trax collaboration includes GfK's own point-of-sales and catalog data, as well as the image recognition technology, the business intelligence platform and Trax's computer vision platform. Available from today In today 's highly competitive retail market, consumers demand the right price, promotions and the right shopping experience. That is why Trax and GfK quickly roll out their cooperation so that it is immediately available in the most important European markets and in Brazil. Global availability is planned for the near future. "With our alliance with Trax, we are taking an important step in GfK's mission to become the most reliable and indispensable data analysis partner in the industry, " says Grégoire Lemaître, Vice President of Sales Effectiveness at GfK. "Our cooperation leaves us on the strengths of both companies. GfK offers retailers point-of-sale data, extensive expertise and important relationships in the technology and sustainable goods sector. Intellectual property also has analytical capabilities. Trax in turn brings the latest image recognition technology, a powerful dashboard and business intelligence platform and solid in-store presence. This is how our strengths complement each other. " 'The store's eyes' " Our mission is to provide key brands with 'eyes in the store', while working side by side with GfK as a reliable source of market and consumer information, "Says Joel Bar-El, chairman and co-founder of Trax. "GfK has the largest data set of durable goods for consumers in the world. By combining these with Trax's computer vision platform, we help companies to better understand how storage and retail performance have a direct impact on their product and brand. " About GfK GfK connects data and science. Innovative research solutions answer important questions in the business world about consumers, markets, brands and media - both in the present and in the future. As a research and analysis partner, GfK promises its customers all over the world 'Growth from knowledge'. For more information, visit www.gfk.com or follow GfK on Twitter: https://www.twitter.com/GfK.