New Dutch reach research starts

The new Dutch range survey NOBO has been officially launched. This includes web and video traffic, which from next year also includes Facebook, Google, Netflix and YouTube. The presentation of the new reach study took place earlier this week. Interim Director for the NOBO (Dutch Online Reach Survey) Bas de Vos says that from 2017 onwards daily reports on reach are available (PDF)

The new Dutch range survey NOBO has been officially launched. This includes web and video traffic, which from next year also includes Facebook, Google, Netflix and YouTube.

The presentation of the new reach study took place earlier this week. Interim Director for the NOBO (Dutch Online Reach Survey) Bas de Vos says that from 2017 onwards daily reports on reach are available (PDF).

The reports are the result of a collaboration between Kantar Media in London, comScore, SKO and VINEX. They include the reach figures of twenty large publishers in the country.

The aim of the research is to offer an independent frame of reference, in jargon: currency, for reach figures of websites and video services. As a result, advertisers, media agencies and other stakeholders speak the same language.

Kantar Media says that this implementation has also laid the foundation for SKO's reports, available by the end of the year. SKO only deals with TV and web viewing figures for commercial and public TV channels. That is why in the course of 2017 data from parties such as Facebook, Google, Netflix and YouTube will be added to the pool.