Sanoma and Scoupy set up FMCG team

Media company Sanoma and Scoupy, according to the largest marketing and activation platform for manufacturers and retailers in the supermarket world, have set up a joint FMCG team. A-brands in the fast-moving consumer goods market always focus on two things in their marketing strategy: branding and reach and market penetration (realizing sales)

Media company Sanoma and Scoupy, according to the largest marketing and activation platform for manufacturers and retailers in the supermarket world, have set up a joint FMCG team.

A-brands in the fast-moving consumer goods market always focus on two things in their marketing strategy: branding and reach and market penetration (realizing sales). Until now, these items were bought separately from each other. Awareness with the media companies and penetration support mostly at the retailers. Both parties now hope to offer a 'unique total solution' together.

This total solution provides for the collection of detailed and relevant data about brand and category buyers. "With that, we can create beautiful data insights that give our customers very valuable insights about buyers and their behavior, " says Sanoma. In addition to (branded) content in the magazines, shop floor to exhibition floor activations are also conceivable.

At the beginning of the summer it was already known that Sanoma would roll out a new FMCG strategy, among other things by further increasing its interest in Scoupy.

On the photo director Maurits Priem of Scoupy and Kees Wilbrink, commercial director of Sanoma.