Reed Business stops with FEM Business

Publisher Reed Business stops issuing the business magazine FEM Business. As of January 2010, the title will cease to exist in the current context. The publisher just confirmed this to Emerce . From the press release: "The reason for this proposed decision is the fact that it has not been possible to exploit FEM in a profitable way, and that the markets in which FEM operates structurally deteriorate

Publisher Reed Business stops issuing the business magazine FEM Business.

As of January 2010, the title will cease to exist in the current context. The publisher just confirmed this to Emerce .

From the press release: "The reason for this proposed decision is the fact that it has not been possible to exploit FEM in a profitable way, and that the markets in which FEM operates structurally deteriorate." FEM employs 18 people and their functions will be canceled.

In addition, for 5 employees of the related Marketing and Sales departments, their functions will expire. All involved people were informed about the proposed decision this afternoon. As much as possible, the employees are relocated within Reed Business ".

FEM Business writes: "In the past weeks, two parties showed serious interest in the title.Reed Business found an indicative bid of one million euros too low.For the publisher, the fact that FEM could create a competitor on the advertising market would also play a role. A privatized competitor would threaten the advertising position of flagship Elsevier ".

Z24 reports that it was, among other things, editor-in-chief Arne van der Wal, who made another takeover bid for a management buyout last weekend. That attempt failed. He also could not take the title.

Since the beginning of 2009, the publisher has been examining future scenarios for the 'non-structurally profitable' FEM Business. "The paid circulation was too low".

The title is the first 'cost item' that falls into a just implemented cost saving process. Other titles will not die at Reed in Amsterdam, as far as the publisher now estimates.

A week and a half ago, it became known that Reed Business is implementing accelerated savings to increase operating profit.

The website of the magazine had, according to the Stir report about August 2009, a reach of 0.5 percent and processed 162, 000 visits.

The figures for the second quarter of 2009 showed that Dutch newspapers lost 11 percent of sales last year. On the other hand, 39 percent of the turnover came from the sale of digital advertisements and subscriptions.

Reed Business also publishes Zibb and Boerderij.nl in the Netherlands.

The subscribers of FEM Business receive the offer to subscribe to Elsevier. The paper and digital archives of FEM Business are transferred to Elsevier.