Maggi has Facebook fans prepare ready-to-cook dishes

Maggi holds a contest on Facebook to make the tastiest instant meal. The winners from the preliminary round receive a marketing budget to promote their courts and to win as many votes as possible. Germans can participate in an online contest on Facebook in the coming weeks to make the best 'Mein topfinito'

Maggi holds a contest on Facebook to make the tastiest instant meal. The winners from the preliminary round receive a marketing budget to promote their courts and to win as many votes as possible.

Germans can participate in an online contest on Facebook in the coming weeks to make the best 'Mein topfinito'. They have to prepare a recipe that can be bought in a Maggi pot, which buyers can eventually buy for microwave heating.

Participants choose from the combination of pasta, meat and cheese, choose the proportions and supplement this with ingredients as desired. Then they have to promote their entry among their own friends, family and acquaintances to get as many votes as possible.

The competition takes place on the application Maggi Kochstudio.

The brand has around 9, 500 fans who receive tips about food and preparation throughout the year.

Out of the ten entries with the most votes, a three-man Maggi jury chooses the three best dishes. The three entrants will then receive a budget with which they will have to collect as many fans as possible for their recipe with Facebook Ads. The winner sees his dish on the shelves in the store in early 2012. The product is primarily intended for single men.

The campaign is set up by Neue Digital / Razorfish.