Beauty largest grower m-commerce

Health and beauty-related mobile purchases in particular appear to be on the rise in the US. Last year with no less than 7.5 percent. Fashion and luxury items follow with 5.6 percent and department stores with 5.5 percent. This is evident from Criteo's State of Mobile Commerce survey, according to eMarketer

Health and beauty-related mobile purchases in particular appear to be on the rise in the US. Last year with no less than 7.5 percent. Fashion and luxury items follow with 5.6 percent and department stores with 5.5 percent.

This is evident from Criteo's State of Mobile Commerce survey, according to eMarketer.

Strong growers

The share of m-commerce is increasing in all categories, from fashion and health to sporting goods and home furnishings. But where in the fourth quarter of 2014, 19.8 percent of health and beauty related products were purchased via the mobile, in Q4 of 2015 that was suddenly 27.3 percent.

The m-commerce share of fashion and luxury items increased from 32.9 percent to 38.5 percent in the same period. And department stores did not do too badly with an increase from 23.3 percent to 28.8 percent.

Smartphones driving force

Smartphones are the driving force behind the increasing m-commerce sales, according to eMarketer. In 2015, Americans bought $ 39.4 billion through m-commerce. This year it is expected to grow to more than 59 billion dollars.

But especially 2017 will be an important year for m-commerce. Then it is expected that no less than 75.51 billion dollars worth of m-commerce will be spent, or 50 percent of all retail m-commerce will run via the smartphone in that year.

*) Part of this article was previously published in the April issue of Emerce magazine (# 148).

The complete State of Mobile Commerce report from Criteo can be downloaded here.