Launch magazine for Fashion Heroes

July 10, 2015 - The Dutch fashion industry employs more than fifteen thousand companies that write history in a rapidly changing market landscape. Fashion Alliance wants to offer players in this market inspiration in the field of omnichannel business and the integration of wholesale and retail. This is already happening through the organization of Fashion Heroes events and now also by the launch of the Fashion Heroes magazine

July 10, 2015 - The Dutch fashion industry employs more than fifteen thousand companies that write history in a rapidly changing market landscape. Fashion Alliance wants to offer players in this market inspiration in the field of omnichannel business and the integration of wholesale and retail. This is already happening through the organization of Fashion Heroes events and now also by the launch of the Fashion Heroes magazine.

In the first edition of the Fashion Heroes magazine, the theme of omni-channel enterprise is central. Fashion Alliance sees this as one of the most important trends for the coming years. Several companies that already undertake omnichannel share experiences with their 'omnichannel offensive' in this first edition.

Interviews
Jan Berden (board member at the Berden department store) and Arthur Feenstra (co-owner of Only for Men) talk about the chances of omnichannel business in the Fashion Heroes magazine. Jan Berden says: "Automation is the connecting factor between offline and online business. It is a challenge, but at the same time it offers many opportunities. For example, webshop customers now shop more often in our stores. "Arthur Feenstra says:" By using one cross-channel stock, we only have to deliver ten percent of all online orders from our warehouse. The branches do the rest. "

Developments
In addition to information about omnichannel business, the Fashion Heroes events, the integration of social media on the shop floor and advice for retailers on the application of customer-oriented online marketing are also discussed. In addition, the expansion of the ACA portfolio with expertise in the field of wholesale is discussed, as well as the online platform Stockbase. This platform proves the added value of collaboration against lost sales. In short, plenty of inspiration about developments in the fashion industry!

Can not be missed
For retailers and wholesalers in the fashion industry, the Fashion Heroes magazine is an unmissable source of information about developments and automation in the industry. Did you not receive it, but would you like to read it? Request the magazine via [email protected]

About Fashion Alliance
Fashion Alliance is a joint venture between different companies (ACA, Divide, Eazier, Multiply and Stockbase), each with its own technological expertise area. Together they share the vision that technology is a powerful tool to respond to the dynamic developments in the fashion industry.

About Fashion Heroes
Fashion Heroes is the inspiration platform for fashion companies on the themes omnichannel and supply chain integration. It is a joint initiative in which various links from the fashion value chain meet to gain knowledge and inspiration for a successful omnichannel approach.