"Consider repeat visits in campaign results"

Simply measuring click-throughs is not enough to measure the effect of an online advertising campaign. Repeated visits to a site must also be taken into account. That's what AdKnowledge says. Adknowledge concludes in a report on the effectiveness of Internet advertising that 48.6% of the advertising-generated leads and sales only come about after repeated visits

Simply measuring click-throughs is not enough to measure the effect of an online advertising campaign. Repeated visits to a site must also be taken into account. That's what AdKnowledge says.

Adknowledge concludes in a report on the effectiveness of Internet advertising that 48.6% of the advertising-generated leads and sales only come about after repeated visits. The number 48.6% is realized in a 90-day period.

According to AdKnowledge, this means that the effectiveness of advertisements can not be measured solely by means of click trough rates (CTR). Marketers need to acquire more data about repeated visits to a site in order to quantify the effect of ads and to estimate their correct value.