Two percent households to online supermarket

A small two percent of Dutch households shop on the website of his supermarket. That is twice as much as a year ago. New figures from the GfK show that online shopping last year generated a turnover share of 1.9 percent within the total turnover of the supermarkets. Last year this was one percent. Especially young people and households with children spend above average on online shopping

A small two percent of Dutch households shop on the website of his supermarket. That is twice as much as a year ago.

New figures from the GfK show that online shopping last year generated a turnover share of 1.9 percent within the total turnover of the supermarkets. Last year this was one percent. Especially young people and households with children spend above average on online shopping.

The doubling of the turnover share is one in the category 'from almost nothing to very little'. Nevertheless, in absolute terms it is an amount of 50 million in the month of October. Extrapolated to a year that is 600 million euros.

The GfK: "More and more households are shopping online. Nearly 1 in 7 households, last year 1 in 12, now buys online at the supermarket and publishes 11.8 percent of its expenses online, 10.5 percent last year. It is mainly young people and households with children who buy more and more online in the supermarket. They also spend above average on Sundays and in the evenings. Households in the Randstad also spend more than average on online shopping. "