Cookies from own dough for the best boy

Hoera! The Netherlands is once again the best boy in the class. A European directive with regard to the placing of cookies is apparently not good enough and is being transposed more strictly to Dutch legislation than necessary. Both internet users (read: almost all Dutch) and the internet industry do not benefit from this work of overzealous civil servants

Hoera! The Netherlands is once again the best boy in the class. A European directive with regard to the placing of cookies is apparently not good enough and is being transposed more strictly to Dutch legislation than necessary. Both internet users (read: almost all Dutch) and the internet industry do not benefit from this work of overzealous civil servants. Who then is the big remaining question.

Cookies are small tick files that are placed on the visitor's computer of a site. This is useful for storing login data, providing surfers with targeted and personalized information or for collecting surfing behavior. This means that content and advertisements can be presented in a more targeted and relevant way. Good for consumers and suppliers. Without this we go back to the Stone Age.

The official's proposal is to actually get approval from the consumer with every cookie. That is something like asking a store at each store to ask customers to film them. Hilarious, and totally unworkable.

All offering companies on the internet should also scratch their heads. So we all. Cookies, behavioral targeting, persistent and session cookies: not only the legislator, but also the consumer does not understand anything at all. Often there is ignorance: the average surfer does not understand what cookies are and does not know what is or is not recorded about his or her surfing behavior. When one becomes aware of this, a combination of mistrust and indignation is often the result. Counter-reactions will then not fail.

In addition to cookies, there is also the use of influencing techniques. What would users think if they knew that the inventory positions ('two more in stock') would be used to generate a sense of scarcity and thus generate more sales? Who checks whether this is correct or that such a number is only used to influence? Who checks if this deception is applied in online videos? And are all those user ratings as authentic as suggested?

Only integrity and openness can help the industry move forward. Because everyone who does not act with integrity damages both the consumer and the industry, control is necessary. And openness in the form of information is very desirable. The DDMA label Privacy Guarantee is a good example of this. We will still need these kinds of industry initiatives so that our country can remain one of the best boys in the internet.