Media Markt launches dynamic prices on the shop floor

The Media Markt will replace the price tags in all its 33 Dutch branches with e-readers, on which the price and product specifications can be fully automated. This is done on the basis of a comparison with 25 competitive electronics retailers. In the future, those prices will also be adjusted during the day

The Media Markt will replace the price tags in all its 33 Dutch branches with e-readers, on which the price and product specifications can be fully automated.

This is done on the basis of a comparison with 25 competitive electronics retailers. In the future, those prices will also be adjusted during the day. The same method is also used in the webshop.

'The time that customers have to compare prices themselves is, in our opinion, really over! We take responsibility for this task ', says Barry van Ruiven, director of Media Markt Nederland, in a statement. 'We believe that stores have a good future, in combination with other channels such as online and mobile.'

Media Markt is one of the first retailers in Europe with dynamic pricing policy. In the US, supermarket chain Safeway uses it. British Tesco experimented with it in 2012 and has launched electronic labels in Hungary. There are now also startups as Feedvisor that provide technology for this.