Rob Snijder (Teleena): 'IoT is a completely different business model'

Teleena offers software as a service to control the hardware of various IoT suppliers. "It's not about the sensors and the tinkering, but what can you do as a business. Really large applications are in the B2B environment, a lot still needs to be done, "says Rob Snijder, Chief Product Officer at Teleena

Teleena offers software as a service to control the hardware of various IoT suppliers. "It's not about the sensors and the tinkering, but what can you do as a business. Really large applications are in the B2B environment, a lot still needs to be done, "says Rob Snijder, Chief Product Officer at Teleena.

"We also offer billing and that is something that many people overlook", states Snijder. "Those IoT services must still be charged at a given moment. And that is something that almost nobody has thought about. Of course, it has a huge impact when you put the Media Market in place of a pallet of goods, suddenly have a billing relationship with an end customer where those devices are. That is a very different business model than what many companies now have. "

Snijder gives illumination as an example: "If you are going to offer that as a service and no longer sell through the store, it must also be monitored so that it continues to work, and you must also be able to supply SLAs. The bill is not only for the amount of light you use, but also for the use of a light sensor with so many lumens, for example. "

This interview was recorded at the event 'IoT: from sensing to doing'. This event was held on 5 October in the context of Amsterdam eWeek in the 'Deloitte Digital garage'. In the 'most connected' office in the world, 'The Edge', the (future) possibilities of the Internet of Things and Virtual Reality were scrutinized.