Ahold big in m-commerce: 'supermarket on abri'

Ahold subsidiary Peapod opens 100 virtual supermarkets in America. On public transport bus shelters, the large grocer range shows that commuters can order and have their mobile phone delivered. To this end, Peapod cooperates with producers such as Coca-Cola, Kimberly Clark and Proctor & Gamble. Director Mike Brennan wants to bring the store to the traveler

Ahold subsidiary Peapod opens 100 virtual supermarkets in America. On public transport bus shelters, the large grocer range shows that commuters can order and have their mobile phone delivered.

To this end, Peapod cooperates with producers such as Coca-Cola, Kimberly Clark and Proctor & Gamble. Director Mike Brennan wants to bring the store to the traveler. "Busy passengers spend more than two hundred hours a year in public transport. They can do their shopping now during their journey. "

Ahold opens its 'new stores' in the metropolitan areas of Boston, Connecticut, New York, New Jersey, Philadelphia, Washington DC and Chicago. It is not clear how long the paper QR stores will be in operation. After all, the fronts are on the rented billboards in the street scene.

To do the shopping, the passers-by only have to pull their phone and display the QR code of an item. The QR code brings the shopper to a download page of the Peapod application. There the traveler can fill his shopping basket with one of the eleven thousand products in the assortment. Then he can have the groceries delivered at home.

In Chicago the Ahold subsidiary also offers a choice of local assortment. There the public can also choose from pre-packaged meals from thirty affiliated restaurants and caterers.