Jaap.nl sees competition from Google

House locators can use Google in Australia and the United States. Should this option ever be offered in the Netherlands, then Jaap.nl will only cheer the competition. Everything to break the 'monopoly' of Funda. Google offered the service rather sparsely in the United States. At the moment, however, the interested party has the choice of more extensive search options

House locators can use Google in Australia and the United States. Should this option ever be offered in the Netherlands, then Jaap.nl will only cheer the competition. Everything to break the 'monopoly' of Funda.

Google offered the service rather sparsely in the United States. At the moment, however, the interested party has the choice of more extensive search options. In both Australia and the United States rental and purchase houses are now displayed on Google Maps and there is the possibility to search within the offer.

The user can search for things like price, number of bedrooms, bathrooms or neighborhood. In an overview additional information such as text and photos is shown. Google then refers to the site on which the house can be found.

"You can now see that Yahoo is the number two on the housing market in the United States, " says Hans Voorn, CEO of Jaap.nl. With rival Funda, Jaap is the number two in the Netherlands. That's why Voorn wants to keep a close eye on Google's case, to see how that develops.

Competition

Voorn: "If Google offers this in the Netherlands, then we have a competitor in. Given Funda's monopoly position, that's not all that bad." Perhaps Google will succeed in ousting Funda from the throne. with it. "

The question is what Google refers to. Will that be to a house site as Funda or directly to the broker? Voorn: "In the latter case, you are dealing with the fight that is going on in the Netherlands, about copying the information from the brokers.When the information is splayed from the brokers' sites, Google is not allowed to show it here. I think that in that case Google does not dare to go here, but first wait for the lawsuits. "

The CEO of Jaap.nl finds it nevertheless interesting. "I think the market in the Netherlands is in need of more competition." If Google is successful and the Funda monopoly breaks through, new opportunities will arise for us as well, so far every time we run into Funda's monopoly. "

He is optimistic: "Who knows, maybe a collaboration is possible, we could provide the houses and the information to Google."