KLM hooks up on Mother's Day

KLM has started a Mother's Day campaign. "Call your Mom has to bring mothers and children together through a new interactive platform. Here people around the world can have video conversations with their mothers until 11 May 2018. The campaign was set up with DDB & Tribal Amsterdam in collaboration with Robot Kittens

KLM has started a Mother's Day campaign. "Call your Mom has to bring mothers and children together through a new interactive platform. Here people around the world can have video conversations with their mothers until 11 May 2018.

The campaign was set up with DDB & Tribal Amsterdam in collaboration with Robot Kittens.

According to KLM, one in five European mothers have children living abroad. The airline wants to encourage contact with the campaign. There is also a prize attached: the three children who call the longest with their mother win an airline ticket.

The video calls not only bring families together, but lead to the best gift for Mother's Day: a plane ticket to visit your mother. KLM gives away three tickets to those who have called their mother for the longest time. The winners will be announced on May 12, the day before Mother's Day.

From the KLM platform, people can make video calls with their mothers. This can be done from both a desktop and a mobile device. They must first create an account and then invite their mother to a video call. The platform then records how long you have called with your mother. A system is used to determine that a call is actually being held. This system does not store personal data.

It has been possible to call for Mother's Day since last weekend. According to KLM, the video on Facebook has so far generated 800, 000 views. There are no figures available yet from YouTube. It concerns 1903 users, 1814 of whom are unique. The callers come from eighty-six countries, according to KLM, the interim results.