'More and more start-ups without staff'

Starting companies have less and less staff, but temporarily take on people to perform tasks. One in ten start-ups works like this, according to Forrester Research. The flexible task-oriented deployment of people reflects the agile and scalable work processes with which start-ups work. They do not focus their business on jobs and processes but on tasks

Starting companies have less and less staff, but temporarily take on people to perform tasks. One in ten start-ups works like this, according to Forrester Research.

The flexible task-oriented deployment of people reflects the agile and scalable work processes with which start-ups work. They do not focus their business on jobs and processes but on tasks. "They build around 'automation-first principles'", according to the researcher.

Instagram is a good example. When that company was bought for a billion dollars by Facebook, exactly thirteen people worked. They served an audience of forty million users.

On a large scale, in established organizations, Forrester thinks that more and more targeted investments are made in automation. "The automation centers determine how different technologies are applied to business problems to introduce new scenarios and products."

An important part of the new IT processes is outsourcing to the cloud. In addition to much larger budgets for 'low-cost infrastructure' and 'high-value development services', cloud suppliers will also come up with special sectorials. One for healthcare, another for insurers and yet another for for example fulfillment and logistics.