iBood knows how to attract brands for online question time

iBood, the online store chain with only one but changing product on the shelves, has been using 'Product Experts' since today to answer questions from bargain hunters. It is the brands behind the offered product that enter into a discussion with the customer. When visitors to iBood have questions about the daily product, they can put these on the forum of the webshop

iBood, the online store chain with only one but changing product on the shelves, has been using 'Product Experts' since today to answer questions from bargain hunters. It is the brands behind the offered product that enter into a discussion with the customer.

When visitors to iBood have questions about the daily product, they can put these on the forum of the webshop. The questions are answered directly by a person in charge of the brand behind the offer.

"In the brick shop it is often the sellers who answer the questions, but sellers do not know everything about each product.To offer an extra dimension, we now let the customer come into contact with the brand", says founder Joran Prinssen.

Prinssen's web shop already offers reviews and a forum in which visitors can enter into discussion with each other. But since Thursday there is also the option to submit questions to the brand itself.

The 'product Experts' are not yet available for every offer. In the future it must become structural. If a brand manager is available at this moment, a logo will be displayed on iBood. The responsible person is available from 9 to 5 on working days to answer questions in the forum. "It is especially useful for technically complex products, " says Prinssen.

In order to ensure that brands do not hold a promo talk, iBood drew up a guideline. Prinssen: "It should not be a commercial gossip, our moderators also pay close attention to that."

According to Prinssen, it also offers added value for a brand. "they offer more added value and all content from the forum, the answered questions are all shown in Google."

There were three previous tests with experts who answered questions. Prinssen: "It makes a difference in sales, we received good feedback and people are still inclined to buy a product earlier on the basis of the answered questions."

iBood does not offer a whole range of products, but an impulse purchase. "We want to support this in a thorough way with direct interaction." Of course there is more than customer-friendliness behind. Prinssen: "It is necessary to keep developing your own business / We do nothing for charity, but if you do not continue to develop, your customers will go somewhere else."