Kieskeurig.nl stops publishing magazine

Last year the magazine was the third largest edition. Now Kieskeurig.nl stops with its regular consumer edition. "We are shifting the attention from the living room to the shop floor", including with mobile applications. Ilse Media's product comparator, Kieskeurig.nl, stops publishing its magazine after two years

Last year the magazine was the third largest edition. Now Kieskeurig.nl stops with its regular consumer edition. "We are shifting the attention from the living room to the shop floor", including with mobile applications.

Ilse Media's product comparator, Kieskeurig.nl, stops publishing its magazine after two years. The magazine appeared in circulation of about 1 million.

This year two would appear, but the last one was called off.

Marketing manager Mirelle Bos calls the relatively high costs of the magazine as one of the reasons. In addition, the company wants to find out how it can best assist its users on the shop floor. "Our attention shifts to a step further in the purchasing process".

The company recently started a trial with electronics store It's. The cards with the products in the store now contain information with reviews that come from Kieskeurig.nl. "There must be at least four reviews".

In addition, Kieskeurig.nl wants to optimize its mobile site Kieskeurig.mobi, "both the promotion and the site itself." We also look at whether and how we can deploy mobile applications for the iPhone, for example, and I can not give a timetable on this point ".

In 2008, HetBesteProduct.nl, Vergelijk.nl, Independer.nl and Zoover.nl also published a magazine. After three editions, the quartet pulled out the plug, also because it cost more than it yielded.