Endemol-Planetdeal battle for Worldonline

For 'several tens of millions', Planet is buying into the @Fun portal of Endemol and SBS. The portal was scheduled for mid-March, but will be started earlier thanks to the De Bus program. Striking is the switch from Endemol to Planet; for the Big Brother broadcasts, the company worked together with Worldonline

For 'several tens of millions', Planet is buying into the @Fun portal of Endemol and SBS. The portal was scheduled for mid-March, but will be started earlier thanks to the De Bus program. Striking is the switch from Endemol to Planet; for the Big Brother broadcasts, the company worked together with Worldonline.

Endemol's deal with Planet is a stroke in the face of WorldOnline. This portal also looks after the merger of AOL and Time Warner to a good, preferably European content partner and Endemol was a good candidate. The market value will rise considerably if Worldonline can announce a content deal before the planned IPO. Other pan-European media companies have been thinly sown, as Adfoweb already stated this week.

Yet there is still hope for other Internet portals: 'We have not sold our soul to Planet, ' says Endemol spokesman Thomas Notermans. "This deal has been closed for two years, and moreover, there are enough Endemol programs left for other plans." Whether or not there are other plans, Notermans could not say.

Will Endemol do the concept? connect content to the Internet? also apply in other countries. According to Notermans, Spain is currently the most obvious. Endemol took over the Telepolis portal last year. 'For the rest of Europe we still have to see how we plan to implement the plans.' For the time being, the content provider is still the one that makes acquisitions and concludes agreements. This is in contrast to the deal in America where the Internet company (AOL) took over the media company (Time Warner).

It is expected that other portals, such as those from free providers, are also looking to expand the content offer; after all content is the only differentiating factor for these companies. It is still speculating about their future for the future.

Incidentally, there was some confusion about the names of the various sites. The portal of Endemol and SBS will be called @Fun, but will start under that name due to the early start of De Bus. 'At a later date the name @Fun will be used', expects Notermans.
Pieter Haasnoot, former member of the SBS management team, will become director of @Fun. Patrick de Zeeuw, formerly employed at Zimoh, becomes content manager of the portal.