Overture in the sea with RTL Nederland

Advertising company Overture, specialized in advertising with search engines, has recruited RTL Nederland as a customer. No announcements have been made about the turnover that is brought in by Overture. Overture will place advertisements on all sites of RTL Nederland - RTL4, RTL 5 and Yorin. It uses sponsored search results that are linked to a new search engine that Overture will also supply

Advertising company Overture, specialized in advertising with search engines, has recruited RTL Nederland as a customer. No announcements have been made about the turnover that is brought in by Overture.

Overture will place advertisements on all sites of RTL Nederland - RTL4, RTL 5 and Yorin. It uses sponsored search results that are linked to a new search engine that Overture will also supply. Overture will also use 'content match', the latter means that the advertisement is placed on pages that connect to the advertiser's products or services.
On the Dutch market Overture is involved in a competitive battle with mainly Google. Since the start of Overture in the Netherlands, in September last year, it has recruited Ilse Media, Gouden Gids, MSN, funda, Lycos and Wanadoo as customers.
Overture says that it now reaches 84 percent of Dutch internet users. It bases this conclusion on research from December 2003 from Nielsen // NetRatings.