Flavourites wants to conquer male domain

[Video] Flavourites, the shopping site that now offers an overview of online stores in categories such as fashion, design and magazines, also wants to tempt the men to make purchases. The site wants to increase the target group. Emerce spoke with Flavourites founder Natascha Klootsema after the LOEY Awards

[Video] Flavourites, the shopping site that now offers an overview of online stores in categories such as fashion, design and magazines, also wants to tempt the men to make purchases. The site wants to increase the target group.

Emerce spoke with Flavourites founder Natascha Klootsema after the LOEY Awards. Klootsema won no prize, as an online entrepreneur she still has enough notes on her singing.

Klootsema: "Men do not like shopping and buy a lot online, not just technical stuff, but also fashion and related products, we focus more on the men, the concept is lifestyle-oriented."

Flavourites is not yet at the end of the growth, Klootsema assures. "There are still women who do not know us in the Netherlands, we are busy with marketing." The next step is expansion abroad. "England", if it is up to Klootsema, who says he is busy with the preparations.