Consumers spend more and more on digital media

Consumers spend an average of 12 percent more per year on digital media such as newspapers, games, video and music. At the end of 2014, 33 cents of each euro spent will be spent on digital entertainment and internet access. This is evident from the annual Global Entertainment and Media Outlook from consultancy firm PwC

Consumers spend an average of 12 percent more per year on digital media such as newspapers, games, video and music.

At the end of 2014, 33 cents of each euro spent will be spent on digital entertainment and internet access. This is evident from the annual Global Entertainment and Media Outlook from consultancy firm PwC.

Currently there is no growth in non-digitally oriented spending on Entertainment & Media. Next year it will start to get going again slowly, PwC thinks (PDF).

Marcel Fenez, who leads the research, explains: "The digital value chain is changing. Companies struggle with the question of how to position themselves. The answer is: to be present everywhere and always where the customer is. In 2010 and 2011 the growth of the mobile platform really starts, so you also need a 'mobile story' ready for your customer. TV and internet are no longer separate from each other, but become complementary, social channels ".

The PwC survey is held every year in 13 market segments and 48 countries, including the Netherlands.

An explanation to the Financial Times shows that the market for video games in 2014 has grown to three times the size of the global music market, 28 billion versus 84 billion dollars. This includes games on the web, consoles and mobile phone.

Fenez: "Games lead the emerging market for digital micropayments".