T-Mobile allows Hyvers to recruit customers

T-Mobile starts a viral advertising campaign on Hyves, where users of the profile site recruit new customers for the telecom company. Until mid-September, Hyves will run an action produced by T-Mobile in which Hyvers play for a Tell Sell-like show producer. They can suggest that their friends buy a certain new phone and win a prize in return

T-Mobile starts a viral advertising campaign on Hyves, where users of the profile site recruit new customers for the telecom company.

Until mid-September, Hyves will run an action produced by T-Mobile in which Hyvers play for a Tell Sell-like show producer. They can suggest that their friends buy a certain new phone and win a prize in return.

The Hyver that compiles a video automatically sticks a digital sticker on his profile page. It shows how often the videos he sent have been watched and how many points he has saved to exchange for gifts.


The integration with Hyves is basic. At the beginning of the interactive video, the name of the Hyver is imported. At the end of the video, the names of all contacts of the Hyver are shown. He can then decide to whom he will send the newly created video.

This promotion is the second large-scale Hyves campaign from T-Mobile. In the spring of 2007, the telecom company did an action to promote the use of mobile internet: Wendy's World. T-Mobile Netherlands was the first in the international telecom group to make large-scale advertising on a profile site.

Wendy's world was focused on education. The current campaign, the T-Sell Show, is purely aimed at customer acquisition. At the end of the Wendy's World campaign, the fictional Hyves girl of the same name had 45, 500 friends and the corresponding game had been played over 150, 000 times. Wendyswereld.nl is no longer active and redirects visitors to T-Mobile.nl. Wendy's Hyves page is also disabled.