Shazam goes for European TV advertiser

The commercial team of Shazam is in the process of winning over the big advertisers in Europe. The mobile app wants to become the connecting commercial link between TV advertising and mobile internet. A user base of more than three hundred million people is a good start to attract a part of the European advertising market

The commercial team of Shazam is in the process of winning over the big advertisers in Europe. The mobile app wants to become the connecting commercial link between TV advertising and mobile internet.

A user base of more than three hundred million people is a good start to attract a part of the European advertising market. Shazam has been active for several months in the gospel work with advertisers like Nissan, Schweppers, Nespresso, SFR, Vodafone, eBay, Toyota, BMW and Renault. Their showcases must act as inspiration for others.

It seems that the originally English company is temporarily plunging into three language areas: German, England and French. With proven success, smaller language areas are easy to access.

Last month Shazam published the promotional video 'Shazam Ad Sales Showreel_Europe'. The title clearly reflects the goal: putting advertisers in a billions market.

The technology company works with media agencies, creatives and advertisers with its product Shazam for TV. In addition, sound from the TV commercial is linked to the Shazam database. The TV viewer sees during the advertisement an icon that indicates that the listening app can use. As soon as the sound is recognized by the second screen app, the viewer is redirected to a mobile landing page with a contest, action, game or other incentive.

In order to continue developing this product, Daniel Danker was recently recruited as Chief Product Officer. He was responsible at the BBC for the strategy behind iPlayer and the Red Button products.