Google includes recommendations for users in advertisements

Google will introduce new terms on November 11, which will allow users of all Google services older than 18 years of age to be used in advertising products. This is true even for photos, but also for comments. Although the conditions apply to all services, it is mainly about users of Google+, Google Play and YouTube

Google will introduce new terms on November 11, which will allow users of all Google services older than 18 years of age to be used in advertising products. This is true even for photos, but also for comments.

Although the conditions apply to all services, it is mainly about users of Google+, Google Play and YouTube. However, their recommendations may appear in the entire Google advertising network, which includes two million sites. In total this involves a potential reach of 1 billion people.

Users who have previously indicated that their so-called + 1's may not be shared with friends, will also not find their recommendations in advertisements. And users who have indicated that comments can only be shown to a limited group, see the ads only appear within that Google+ group.

Google follows the example of Facebook. The network also sells likes for advertising purposes. Unlike Google, there is no opt-out option at Facebook.

Facebook also adjusts its privacy conditions, making it no longer possible for members to exclude themselves from the search results within Facebook. That option had already been removed for users who had not checked it, but Facebook will completely remove the setting in the coming weeks.

According to Facebook, the possibility gave a false sense of security, because members could be found in other ways (for example by means of photo tags).