'Powned leaves digital supporters'

Broadcasting company Powned leaves its digital base, the network generation, already falling and behaving just like established broadcasters. "They should explain that to the members, " says co-founder Marianne Zwagerman. The underlying problem: "The pluriformity of the press is in danger"

Broadcasting company Powned leaves its digital base, the network generation, already falling and behaving just like established broadcasters. "They should explain that to the members, " says co-founder Marianne Zwagerman. The underlying problem: "The pluriformity of the press is in danger".

With surprise Marianne Zwagerman sees how broadcaster PowNed unfolds in the media system. Together with Dominique Weesie she founded the broadcaster, but had to retire for personal reasons last year. "We started for the network generation, the people who watch the television with a second screen on their lap. They do very little with that ".

Tiny phone clapper

She says to Emerce : "Powned was founded to create something new. Based on that proposition, then Minister Plasterk gave a license. And what do you see now? The second TV program that they bring is a football program. Everyone has that. I do not understand that. It is also presented by Henk Spaan, a baby boomer from the Vara. That is precisely the groups of people that Powned wants to oppose ".

And indeed. The original policy plan (PDF) states unambiguously: "PowNed is crazy about sport. But not necessarily on the favorite sports of Mart Smeets "(p.42) and" Because Powned goes for fresh faces. Get rid of that sticky Hilversum phone caller "(p.139).

Zwagerman: "Of course it is possible that after four episodes of Heilig Gras they say it was a big joke, to show that everyone can make a good football program". But if that is the case, she does not know. She is no longer involved in the daily routine.

Washing nose

The former top woman of media company De Telegraaf thinks it's strange that nobody will see to it that a new broadcaster like PowNed is already acting against its own policy plan. Apparently it is sufficient to write a plan, to submit it and then, after approval, abandon the implementation of the ideas. "But that is something that PowNed can explain to its members at the end of the five-year license".

"In this discussion it is not even me to do PowNed, but the public broadcaster as a whole. That whole public broadcaster with associations is a wash nose. They lure members by giving them a guide or a DVD with a membership. This social involvement with the associations dates from the time that there were no commercial channels ".

According to Zwagerman, the pluriformity of the press is at stake as a result of the leveling of the program.

The distinction between the choices made by the individual editorial boards is becoming increasingly smaller. The programs are similar in content. "If this continues, only the NOS and RTL News will have their own independent news editors. And newspapers. Although it does not go well financially. You can already see this flattening in the regional newspapers. There are few independent newspapers. "

On the one hand, she advocates that the government help the newspaper editors to stay upright in the increasingly difficult economic climate. On the other hand, it is for the cancellation of the broadcasting associations. "I am for a private-public broadcaster. In that order. The politicians still want to invest hundreds of millions of euros in broadcasters. I think that someone should see what can function smartly in a commercial environment "as a public-oriented broadcaster.