Expedia starts pan-European TV campaign

For three months, Expedia will be running a pan-European TV campaign under the guise of 'Travel Yourself Interesting'. Three TV commercials form the basis for the campaign, which is extended online with preroll video advertising on YouTube, Facebook and other video sites. The premise of the commercials is that people make themselves interesting by traveling and telling about it

For three months, Expedia will be running a pan-European TV campaign under the guise of 'Travel Yourself Interesting'.

Three TV commercials form the basis for the campaign, which is extended online with preroll video advertising on YouTube, Facebook and other video sites.

The premise of the commercials is that people make themselves interesting by traveling and telling about it.

The campaign was developed by Ogilvy & Mather London.

'Travel Yourself Interesting' has been in place since last spring. That was then the theme of an online campaign where travel bookers could submit their filmed stories.