'Direct mail beats e-mail'

Another indication that e-mail marketing at least has difficulty. The American Direct Marketing Association (DMA) says that the average response to direct mail is 4.4 percent versus 0.12 percent for e-mail. Direct mail not only does it ten to thirty times better than e-mail, but according to the DMA it also yields more than online display, where the conversion averages six percent

Another indication that e-mail marketing at least has difficulty. The American Direct Marketing Association (DMA) says that the average response to direct mail is 4.4 percent versus 0.12 percent for e-mail.

Direct mail not only does it ten to thirty times better than e-mail, but according to the DMA it also yields more than online display, where the conversion averages six percent.

The DMA says these conclusions are based on a study of 29 billion emails and two billion online display impressions.

It should be added that the effectiveness of direct mail has also decreased over the years and e-mail marketing is by definition cheaper with an average return of $ 28.50. With direct mail it concerns an amount of 7 dollars.

Earlier this year it became known that the average price for e-mail address lists had dropped by 12 percent.