Search engine Ilse wants to hold user

Ilse.nl gets a new look. The search engine not only provides users with links, but also keeps them on the site. This way, after a search, there is also the option to immediately search in a database. "Actually, we go a step further. We try to skip a click "according to Merien ten Houten against Emerce

Ilse.nl gets a new look. The search engine not only provides users with links, but also keeps them on the site. This way, after a search, there is also the option to immediately search in a database.

"Actually, we go a step further. We try to skip a click "according to Merien ten Houten against Emerce.

Ten Houten, which together with Robert Klep once founded Ilse, received, together with colleague Klep, the trademark and domain name in license again in June. The brand and the URL are still owned by Ilse media.

Meanwhile, the two former founders have advanced plans to put the improved search engine on the market. The users who are looking for a route planner, for example, are not only referred, but get the question immediately where they want to go.

Ilse will work with results from other search engines. Search results must be improved in the search process. Ten Houten: "We work with databases for this. It does not have to be commercial. It can also be obscure, for example a database of roller coasters. "

Part of the work is done with data from Sanoma, publisher of Ilse media. "It stays within the family, " says Ten Houten. Sanoma has, among other things, Auto Trader. But there is no exclusivity. This way, an appointment can also be made abroad. "This could for example be a film database." There are some 'superficial conversations' going on, but it is not concrete yet.

The renewed search engine must be live in the autumn. Besides the possibility to search within databases on the own site, there is the option to create a file.

"When you're looking for an LCD TV, for example, you can save the searches in a doser and continue with it later." Ten Houten immediately thinks a step further: "If many people use this option, then our engine can eventually make suggestions. What one person has found and saved can also be useful for the other user. "

With this, Ilse collects a lot of data from the user. This is not much more exciting for the advertiser. "We do not create an advertising platform ourselves, we remain confident about what Google and Microsoft have. There are of course some privacy hooks, but the user can also turn off the cookies ", says Ten Houten.