Oogst and Datatrics partners in data solutions

Amsterdam, 31 July 2018 - Digital marketing agency Harvest and Data Management Platform Datatrics enter into a partnership. The Datatrics platform makes customer journeys relevant with the help of customer data and adds algorithms and machine learning. Oogst can give Datatrics a role in the Marketing Technology infrastructure and then provide customers with more relevant customer experiences and better online results based on 360-degree customer profiles

Amsterdam, 31 July 2018 - Digital marketing agency Harvest and Data Management Platform Datatrics enter into a partnership. The Datatrics platform makes customer journeys relevant with the help of customer data and adds algorithms and machine learning. Oogst can give Datatrics a role in the Marketing Technology infrastructure and then provide customers with more relevant customer experiences and better online results based on 360-degree customer profiles.

The Datatrics platform offers the possibility to bring together data from different internal and external sources in a central environment and, based on machine learning, shows the right content for each individual. Oogst (a Merkle Company) is a forerunner in the use of (customer) data within online marketing and pioneer in the field of Data Management Platforms. The addition of Datatrics' Data Management Platform will expand the range of services offered by Oogst.

Arjen Hettinga (Client Strategy Director Harvest) : "The collaboration with Datatrics ensures that we can offer our customers low-threshold data solutions. By linking data from different sources, we ensure a central control of online marketing channels and we take online marketing for our customers to the next level. "

Margit Duijker (CCO Datatrics): " We are delighted to welcome Oogst as a new Datatrics Partner. Oogst is a mature party in the market with a nice customer portfolio. We are looking forward to building beautiful cases together. "

About Harvest a Merkle Company

Oogst sets the standard in the field of online branding and performance marketing. Data, technology and the best online professionals are our leverage for innovative, integral online marketing. In 2018, Oogst gained first place in the Emerce 100 in the category Digital marketing agencies and Analytics & Optimization agencies. Oogst works for national and international customers such as the Charity Lotteries, HEMA, OHRA, Beter Bed, Mazda, Corendon and the Dutch Railways. Harvest is part of Merkle. Besides Oogst, Merkle Nederland consists of specialized agencies: Oxyma, Your Social, aFrogleap and OFS. With over 350 professionals, we work from people based in Rotterdam, Amsterdam, Breda and Dubai.

www.oogstonline.nl

About Datatrics

Datatrics is a Data Management Platform that helps marketers of companies to make marketing more relevant. By linking existing systems and collecting data, the self-learning algorithms of Datatrics can predict which customer is receptive to which message and via which channel. With this practical and user-friendly tool, Datatrics helps marketers achieve optimal results. www.datatrics.com