Organizations watch video to tackle 'Digital Dislocation'

Organizations are embracing video to communicate effectively with their employees, according to a new independent survey commissioned by BT and Cisco. This phenomenon, in combination with the increasing use of cloud computing and mobile, helps to prevent 'digital disruption' between organizations and employees

Organizations are embracing video to communicate effectively with their employees, according to a new independent survey commissioned by BT and Cisco. This phenomenon, in combination with the increasing use of cloud computing and mobile, helps to prevent 'digital disruption' between organizations and employees.

Add value through video
The research shows that technologies such as video, cloud and mobile become important platforms that promote communication within and between all layers of large organizations - from directors to employees. 85 percent think that desktop video would actually add value and would be useful. This is when almost 72 percent of IT decision makers want to be able to use video on their work phone or tablet. Also, almost 27 percent of employees say they use YouTube for work purposes. This has almost doubled since 2013.

The results suggest that more is needed to reduce 'digital disruption', where employees no longer feel connected due to a lack of face-to-face interactions with colleagues. Two-thirds of IT decision-makers complain about time loss when they try to come into contact with colleagues. Three quarters want easier ways to share information.

Work flexibly
The struggles reflect the changes of recent years in modern work environments, where initiatives such as bring your own device (BYOD) and flexible working have fueled the need for more innovative communication and collaboration technology. The research underlines that more than half of the employees now work on flexible working, whether on the road, at customers or from home. 61 percent said they wanted to have the opportunity to contact colleagues and work together more easily when they are on the road for work. In addition, the results show that there has been an increase of 31% in the last three years only for employees who want to use their own devices for work.

Better tools for collaboration are increasingly seen as a solution, as many as 78 percent see these resources as a way to improve communication.

'BT One Cloud' video technology platform
To meet this growing demand, BT and Cisco are announcing an upgrade of the BT One Cloud video technology platform. A series of improvements makes it easier to schedule a videoconference call via Outlook. Moreover, it becomes easier for almost every type of video user to 'call in' in a meeting. Through what kind of device or application and from any location. Think of tools such as TelePresence ™ and Skype for Business.

Andrew Small, vice president, unified communications & collaboration, customer relationship management & mobility at Global Services: "It is easy for employees to get trapped within specialized departments and divisions, or to disappear from the radar when they work outside the office. Staying in touch has never been more important and essential for the success of the organization. By means of effective collaboration tools, employees can share information and make faster, better choices. "

Scot Gardner, vice president, Global Service Provider Europe, Middle East & Africa and Russia (EMEAR) at Cisco: "Organizations are under extreme pressure to prevent 'digital disruption', streamline processes and improve productivity. This at different locations, spread across countries and even continents. By using cloud, mobile and video technology, such as the BT One Cloud video technology platform, companies can guarantee simple and streamlined communication within the organization. Collapsed departments are prevented and a culture is created where everyone feels connected, no matter where they are. "

Cloud and security
In order to provide these new technologies, many IT managers look to cloud services to maximize their budgets and replace outdated legacy systems. The research reveals that companies that have rolled out a cloud technology after the trial period save on average 25 percent of their operating costs. At the same time, a 30% increase in employee satisfaction is seen after the implementation of a cloud-based collaboration technology. It is important that less and less IT decision-makers see security as a barrier to implement cloud-based collaboration tools. That number went from 68 to 52 percent in three years.

Andrew Small adds: "Once organizations become aware of cloud services, there is increased confidence in their security. At BT we have noticed that companies that are leading the trend are already achieving good results, they realize both cost savings and a better customer experience. "