Emerce Update Customer Conversion

Increasing the conversion of viewers to buyers is one of the most important goals of an interactive marketer. Visitors can opt out at any time during their trip on a website or decide to continue. How do you influence this process? In this afternoon seminar top speakers explain all aspects of the conversion process from theory to practice: from entry to payment

Increasing the conversion of viewers to buyers is one of the most important goals of an interactive marketer. Visitors can opt out at any time during their trip on a website or decide to continue. How do you influence this process? In this afternoon seminar top speakers explain all aspects of the conversion process from theory to practice: from entry to payment. PLUS: how do you ensure that customers come back again?

Chairman of the day: Eduard de Wilde, Brickmeetsbyte.com

13.00 Reception and visit to the playground

13.25 Welcome

13.30 Introduction: Tibert Verhagen, Synq

What are the most proven methods and techniques to stimulate and measure conversion. Which metrics play a role in this? An overview.

Bio Tibert Verhagen
Tibert Verhagen received his doctorate on online consumer behavior. As a specialist in website functionality, he introduced the 'Landscape Model' in 1999. His publications are frequently quoted in the business world and form an important source for the SYNQ methodology. In addition to his work for SYNQ, Tibert works as a lecturer / researcher e-Business at VU University Amsterdam.

14.00 Conversion with MeMetrics, Dennis Goedegebuure, eBay.
eBay has been active on the Dutch market for many years with one of the larger online marketing budgets in the market and from the start a strong focus on conversions and costs per conversion. The focus on direct results has led to a constant focus on measuring and optimizing all types of online marketing. Here eBay looks at the various effects on conversion ratios from the look & feel of banners to the exact content of the landing pages.

Memetrics is a (meta) optimization tool based on online marketing experiments. Memetrics real-time calculates which setting provides the best conversion for which visitor and adjusts the proposition dynamically. Customers like eBay increase their conversion and sales with Memetrics.

14.30 Continuous conversion, Martin de Boer ABN AMRO

This presentation will be about the continuous attention for conversion on a borrowing site. On which conversions does ABN Amro send? Which conversions are important and what can you do to increase the conversion. Both in terms of bannering, site structure, form use, site use etc.

Bio Martin de Boer
Martin de Boer, channel manager Internet for ABNAMRO Consumer Finance, has continuously conducted site analysis for www.abnamro.nl in recent years to increase conversion and site use. Within ABNAMRO Consumer Finance, the Channel Management Internet department ensures media purchasing, website analysis and the effective use of online media.

15.00 Pause

15.30 Case Kelkoo, Piet-Hein Kerkhof Yahoo! and Kelkoo Netherlands

This presentation focuses on shopping search on the basis of research and experience figures
and best practices of integration:
- ranking and position (research)
- merchandising (experience)
- best practices

Bio Piet-Hein Kerkhof
Piet-Hein Kerkhof, managing director of Yahoo! and Kelkoo Nederland, has been active at Kelkoo since 2000 and over the years has become interlocutor for dozens of ecommerce parties. Because of the leading role of Kelkoo in the Netherlands and Europe, he has a better understanding of both local and international best practices.

16.00 Case Automotive, Lost Boys
On the basis of a current business case within the car industry, an image is sketched of measuring conversion on action-based websites and the implications this has for, among other things, usability .

Bio Hans van der Meulen
Hans van der Meulen is responsible for the Customer Relationship Management department as CRM Director within interactive advertising agency Lost Boys. This department provides services for the clients of Lost Boys in the field of e-mail marketing and website statistics & analysis. As one of the oldest internet advertising agencies in the Netherlands, Lost Boys mainly has experience with interactive solutions for the Automotive branch, in addition to orders from customers such as Postbank, NUON and KPN. Hans van der Meulen is a board member of the Department of Marketing of Services within NIMA and has years of experience and expertise with DM and CRM challenges.

16.30 Case TopTicketLine, Ronald van Ingen

Consumers still have an aversion to paying via the internet. Safety and usability is an important argument here. TopTicketLine tries to make payment and ordering via the internet as easy as possible for consumers and is looking for a constant improvement of its service to the consumer. In his presentation Ronald van Ingen will elaborate on the way TopTicketline tries to do this and with that focus on the various payment methods. Which payment methods work? Which are not and how do you improve this?

Bio Ronald van Ingen
Ronald van Ingen is Financial Manager of TopTicketLine BV, aged 36,
married and has two children. Through 11 years of accountancy and companies such as Siemens and Reym (market leader in industrial services), he ended up at the ticket sales organization of Joop van den Ende's live entertainment organization Stage Entertainment. As Financial Manager he is responsible for the entire financial administration within TopTicketLine.

17.00 Drinks

the Rode Hoed, Amsterdam

  • Ronald van Ingen - Top Ticket Line
  • Piet Hein Kerkhof - Yahoo Kelkoo
  • Tibert Verhagen - Synq

(other speakers did not give permission for publication)

By car
It is best to park your car in parking garage De Kolk, look here for an exact route description to the parking garage

By public transport
De Rode Hoed is located in the center of Amsterdam, about a 10-minute walk from Central Station. Due to its central location, De Rode Hoed is easily accessible by public transport. Public transport offers various possibilities:
Second stop from Central Station, stop Nieuwezijds Kolk, with tram 1, 2, 5, 13 and 17.
With lines 13 and 17, trips are also possible at the Westermarkt stop.

Take your travel time into account possible crowds in the center of Amsterdam.

  • Webcast (powered by Connecting Media)
  • VODcas
    Copy the above link in iTunes. The VODcast link will remain the same throughout the year and will automatically expand after all "Update" for all iTunes users as soon as they start up iTunes)
  • Responses to Customer Conversion
  • Pay easily and safely = conversion
  • Cherish the fans!
  • Reviews from buyers affect conversion
  • Making a good job works a bit
  • More conversion? Place a button
  • Lots of choice and help sell

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